OUR MISSION

Our Planet

Just like great flowers, our sustainability
mission starts with solid foundations.

In 2021, we increased the number of electric vehicles delivering our flowers across London, LA, and New York, with the goal of continuing to grow our fleet.

We have closely monitored last year’s carbon footprint, and have offset
it by 100% in 2022, with an aim of reducing it at source by 200%
over the next 3 years.

And it is not just what happens once our flowers have left the building that matters. At our London HQ, we work with a waste management partner, collaborating to convert waste into energy through composting, meaning that nothing from our warehouse site is sent to landfill.

Our Flowers

Only the most extraordinary flowers;
not only in their quality and beauty, but
in their credentials.

Our cut-to-order model is paramount to this, meaning that every stem is selected for purpose, with the aim of sparking joy in a home around the globe, and never ending up in landfill.

We work to a seasonal calendar with suppliers that respect our need for this, allowing our customers to experience month on-month floral evolution as nature intended.

Our Packaging

Since 2019, our cardboard and paper packaging has been 100% recyclable, sourced from certified FSC providers. All components of our non-gifting bouquets are fully compostable; from our flower food sachets, to water pads, tape, and string. When it comes to developments in this area, we know that there is always more to be done, so our ever-evolving strategy starts with looking to reduce delivery box size to help combat cardboard waste.

Our People

From the start of our flowers’ journey, to wherever they end up; every person matters. We already source from local suppliers where we can, with the hope of growing the number of smaller flower farms we work with by 20% this year.

We are a female-founded and led brand, with CEO Whitney Bromberg Hawkings at our helm. Our internal workforce is currently made up of over 85% female staff, with a focus on diversity and representation across the business as a priority.

Our Initiatives

At FLOWERBX, we use our voice for good, with the aim of always giving back where we can. Whitney Bromberg Hawkings is a founding patron of charities including The Princes’ Trust and Lady Garden Foundation, actively contributing to their wider campaigns and fundraisers both individually and through FLOWERBX.

We aim to use our platform to support people and communities in need with targeted, seasonal campaigns.

Our Progress

We believe that the future of sustainable florals is FLOWERBX, and with that, our pledge to ethical trading and sustainability is greater than ever. With many plans on the horizon, we are not only looking to improve upon what we already do, but remain industry-leading in new developments and best practices. Here is just a little of what we are working towards in our mission to become B-Corp certified by the end of 2022.