Be inspired by the power of flowers with THE CUT and discover exclusive interviews from FLOWERBX’s favourite muses, the latest How-To videos on the art of arrangement and our most memorable tablescapes for the ultimate in home and event décor.

YOUR GUIDE TO

VALENTINE'S DAY GIFTING

Take your pick of our most romantic best-sellers, from luxury roses in stem counts of 12 to 100 to spring tulips in bunches from petite to plenty. Whatever you choose, they'll be sure to please.

DINING WITH

ZOË DE GIVENCHY

Ready to reminisce on a very glamorous New Year's Eve? Zoë de Givenchy shares what makes her Beverly Hills celebrations so special, from Gin Fizz cocktails and caviar to midnight kisses and playlists. Plus – of course – her favourite flowers for ringing in 2023.

CHOOSE YOUR

TULIP

A floral classic, reimagined in four ways. From dutch to double, and parrot to fringed, there's so much more to tulips than you think. Take your pick from our line-up you'll love.

DINING WITH

WHITNEY BROMBERG HAWKINGS

As 2022 draws to a close, we join FLOWERBX founder and CEO, Whitney Bromberg Hawkings, to hear how she'll be ringing in the new year in style. Expect good food, great friends, and – of course – plenty of flowers.

DINING WITH

JUAN SANTA CRUZ

On the hotly-anticipated launch of his New York opening, we caught up with Juan Santa Cruz - designer, restaurateur and founder of the Santa Cruz Co - on creating the ultimate dining atmosphere. From what’s on the menu to setting a table fit for Fashion Week, we talk cocktail hour, interior etiquette, and those all-important floral details.

HYDRANGEA

CARE GUIDE

Have you heard? Hydrangeas are back. Bigger and even better than ever, we have carefully curated a guide to help you showcase every stem. From care advice to styling tips, grab attention from now until autumn with this floral wonder.

PEONY

CARE GUIDE

There is no doubt about it; everyone simply loves peonies. Perhaps it is their array of tonal pink hues, ranging from deep raspberry to almost-ivory, or their spring-like sweet scent - a constant reminder that summer is on the horizon. Whatever your reason for adoring them, there is nothing more important than keeping them looking at their best throughout their fleeting yet magical season. Read on for all you need to know, from our favourite care tips to finesse your peony prowess, to which varieties you should shop before your time is up for another year.

FLOWERBX

PEONY DINING SERIES

Blossoming, blousy, and over too soon; no other flower captures hearts like the peony. Filled with an effervescent romance that never goes out of style, it is simple to see why this fleeting favourite is utterly adored. The dreamiest inspiration for your own rosé-toned rendezvous under early summer sunsets, set the table to peony perfection with us.

INTERNATIONAL

WOMEN'S DAY

In celebration of International Women's Day, we've asked seven of our most empowering and inspirational floral friends who have both inspired and supported FLOWERBX founder, Whitney in business over the years to share their most important life lessons with us in an exclusive Q&A series.

THE FLOWERBX

FLORAL CALENDAR

At FLOWERBX, each and every month brings with it an array of new favourite flowers. From the sweet tones of snapdragons and peonies that adorn the warmer months, to rich and indulgent shades of hydrangea and ranunculus that arise as the temperature drops, we truly believe that every seasonal change unearths another realm of floral beauty. In short - there is not a moment to be missed when shopping flowers seasonally, which is why we have created a calendar to make sure that you fully embrace each floral variety, and discover new classics as you do.

SEASON'S GREETINGS

FROM FLOWERBX AND THE MARK HOTEL

With the big day on the way, yuletide gatherings and merry get-togethers are on the horizon. So, where better to step into the season than at New York's iconic The Mark Hotel, as we team up to showcase a wondrous winter setting for the months ahead. From an entranceway adorned with festive floral favourites, to enchanting interiors that offer maximum Holiday styling inspiration, visit the installation now and be sure to pay a trip to our exclusive FLOWERBX Wreath Cart as you do.

HOW TO

STYLE YOUR HOME FOR THE HOLIDAYS

When it comes to Holiday decor, finding a balance in every room is essential. From establishing the atmosphere at your front door, to adding the element of surprise in unexpected places, no corner should be left unconsidered this Christmas. We spoke to FLOWERBX founder, Whitney Bromberg Hawkings, on her favourite festive interior ingredients, that will have you serving up at-home styling success all season long.

THE FLOWERBX

FLORAL TREE

When it comes to classic Christmas foliage and bountiful festive florals, who says that you have to choose between the two? Introducing the FLOWERBX Floral Tree, bringing together the very best of the season's abundance of rich greenery, with beautiful winter-wondrous flowers to match. Feeling inspired? Our florists have rounded up exactly how to recreate this magical marvel at home just in time for the Holidays, with tips on everything from selecting your flowers to adding the most luxurious of finishing touches.

YOUR WREATH

STYLING MASTERCLASS

A yearly essential when it comes to creating the ultimate festive feel, the humble wreath is far more versatile that often thought. But are you left a little lost when it comes to styling yours? We are here to offer some wreath relief, helping you to make the most of this foliage favourite both outdoors and inside the home throughout the holiday season. From which size to choose, to hanging your wreath with ease, these are your fail-safe tips for Christmas chic.

DINING WITH

LAUREN SANTO DOMINGO

Co-founder and Chief Officer of Moda Operandi, Lauren Santo Domingo, invites us into her impressive Southampton manse for our latest Dining With series, a place where childhood memories, history and dynamic interior tastes collide. With a vast backyard stretching to a plane-tree allée that takes you to the pool, enchanting walled gardens and a romantic wysteria pergola, this place is perfect backdrop for a summertime soireé. And so, we find out what exactly makes Domingo's boxes tick when it comes to the fine dining experience, from the flower of choice (of course) to the greatest recreated recipes.

FRIENDSHIP DAY

After a year and a half of not being able to see friends, reconnecting may look and feel slightly different, whether they've been self-isolating or on the frontline, but friends are one of the most important sources of emotional support and nothing, not even a global pandemic, can take away the ties of a solid friendship. With this in mind, commemorate them this International Friendship Day with our exclusive flower offer you can both enjoy as a reminder of your inimitable bond with one another.

CARE GUIDE

Introducing luscious greenery into your home will not only update your living space with a modern aesthetic; science has proven indoor house plants clean and purify the air so we can breathe easy and keep the home what it should be - our sanctuary. Follow these simple steps with FLOWERBX’s selection of easy-to-care for plants and give your chosen plant the life it deserves.

WOMEN'S DAY

In celebration of International Women's Day, we've asked eight of our most empowering and inspirational floral friends who have both inspired and supported FLOWERBX founder, Whitney in business over the years to share their most important life lessons with us in an exclusive Q&A series.

SOFIA BARATTIERI-WEINSTEIN

As an authority on all things fashion, décor and lifestyle, Sofia's party tips and delightful tulip tablescape are sure to inspire you to create your very own version of the perfect dinner party.

ALICE NAYLOR-LEYLAND

We are pleased to launch our “Dining With” editorial at the peak of the holiday entertaining season with hostess extraordinaire, Alice Naylor-Leyland in conjunction with the launch of her boxed table sets which make her magical tablescapes easy to order for your own holiday entertaining.

VANESSA KINGORI

As the Publishing Director of British Vogue, Vanessa Kingori MBE is a trailblazer in the fashion industry and an inspirational force in the publishing world. We sat down with her to chat about her love of white flowers, and her childhood memories of hibiscus from her upbringing in the Caribbean.

MELANIE HUYNH UTZMANN

A long-standing fixture on the Paris fashion scene and Vogue Paris veteran, Melanie Huynh Utzmann wears many hats with flair; from fashion editor, to consultant, entrepreneur, mother and wellness devotee.

VERONIKA HEILBRUNNER

An affirmed street-style star known for her unique approach to fashion, Veronika Heilbrunner has long been a source of inspiration to editors, designers and women around the globe, and the perfect choice for our spring FLOWERBMB.

CLAIRE THOMSON-JONVILLE

Scottish-born Claire Thomson-Jonville’s insouciant style makes her an enviable incarnation of Parisian elegance, and the perfect choice for our latest FLOWERBMB.

MARTHA WARD

With her English rose beauty, beaming smile and eclectic dress sense, it’s no wonder we chose style maven, Martha Ward, to be our latest FLOWERBMB.

THE HOT PINK

TABLE SET

Our latest tablescape is a feast for the senses in striking hues of crushed magenta, hot pinks and fuchsia-coloured flowers that will create a vibrant tone for your dinner guests, before the Autumn nesting officially begins.

JUNGLE FEVER FOR

LOUIS VUITTON

FLOWERBX creates unforgettable floral magic for Louis Vuitton in what is arguably one of the most beautiful landmarks in the world: Le Château de Versailles.

JULIE DE LIBRAN

FLOWERBX visits Julie De Libran at her incredible home tucked away in an idyllic courtyard in the fashionable St. Germain quarter to find out the flowers that define her very chic and very Parisian taste.

THE GREEN

TABLE SET

Vivid green flowers and luscious foliage make up our next tablescape scene, ideal for one last summer send-off, complete with FLOWERBX’s signature Bailey Bud and Windsor vase collections.

DAHLIAS

3 WAYS

Whether dressing up your living room or for a quick stylish fix before your guests arrive, we have the solution with our collection of new season dahlias. Follow our simple how-to steps on how to cut and arrange the textural Cosmopolitan dahlia in a pleasing pop of pink, using three key vase styles.

HIKARI YOKOYAMA

Inspirational in every sense of the word, this month’s FLOWERBMB, Hikari Yokoyama, is the elegant entrepreneur and art consultant who floats from the worlds of art, fashion, philanthropy and business with enviable grace.

THE SUMMER GARDEN

TABLE SET

Tonal, textural pink hues, clear glassware and our elegant Bailey Bud and Windsor vases complete the FLOWERBX Summer Garden table set and provide a rich and enchanting backdrop, for dining with a difference.

TEO VAN DEN BROEKE

This month’s FLOWERBMB is a fixture on the front row during Men’s Fashion Week and is luckily as passionate about flowers as he is about style. The dashing Teo van den Broeke is the Style and Grooming Director of British GQ and here he opens up on the emotional and sentimental role that flowers play in his fashionable and floral life.

SNAPDRAGONS

3 WAYS

The next in our video series features the perennial snapdragon, a dramatic, tall flower with wild splashes of colour in its bell-shaped petals. Watch the video and discover how to make the most of this quintessentially English flower, styled three ways.

BLOOM

Mayfair was brought to life this week by FLOWERBX with the arrival of RHS Chelsea Flower Show. An explosion of florals dramatically transformed the Birley stable of Mayfair clubs and restaurants into a spectacular display of summer’s most resplendent flowers.

THE PEONY

TABLE SET

Set a romantic tone at dinner parties and summertime soirées with the enchanting FLOWERBX Peony table set.

WHITE WINDSOR TABLE

FOR SIX

No dinner party would be complete without fine tableware and striking foliage to set the ambience. Showcase all-white opulence for your evening with the FLOWERBX Windsor set and make a lasting impression amongst guests.

CAROLINE ISSA

Magazine publisher, Fashion Director, Editor-in-Chief, sartorial style icon, designer, entrepreneur... there are few things that May’s FLOWERBMB, Caroline Issa, can’t do.

DELPHINIUM

3 WAYS

FLOWERBX has curated three easy videos with tips and tricks on how to arrange one of the season’s most beautiful flowers, the delphinium, using three key vase styles.

CHARLOTTE OLYMPIA DELLAL

Charlotte’s line of shoes and accessories are coveted by the likes of Beyonce, Kate Moss, and Lady Gaga among legions of other fans, which is no wonder as her eponymous brand evokes unparalleled glamour. Here Charlotte opens up her West London family home and gives us a glimpse into her very fashionable and very warm floral life.

JULIA RESTOIN ROITFELD

There is no sexier, chicer or more romantic pick for our February FLOWERBMB than French-born, New York based Art Director, Model, Mother, Muse, and genuine, bonafide BOMB - Julia Restoin Roitfeld.

ERIC UNDERWOOD

Meet the preternaturally graceful and exquisitely talented Eric Underwood - this month’s FLOWERBMB. Eric was previously the soloist with the Royal Ballet but now focuses his time as a Choreographer and working on fashion based projects (while always stopping to smell the flowers).

SABINE GETTY

This elegant and ever-inspiring Swiss-born, Lebanese-Egyptian jewellery designer, model, mother and muse demonstrates here enthusiasm and passion for life with her effervescent flower preferences.

ADAM BEAUMONT BROWN

Beaumont-Brown is an enduring floral muse for FLOWERBX and inspires with his studied simplicity and fearlessness with flowers.

ERIN O'CONNOR

Our first FLOWERBMB is the iconic, London-based floral muse and extraordinary beauty, Erin O’Connor MBE.